Only real numbers
Everything you see comes straight from your Google Ads account. When data is missing or old, Shift tells you.
Google Ads, explained for local businesses
Know what your ads are actually doing.
Shift turns your Google Ads account into one plain-English answer, the few numbers that matter, and suggestions you approve before anything changes.
Free to start. Nothing in your account changes without your approval.
Improving Explain this period
47 conversions from $1,241 in ad spend.
That's 18% more than last month, and each one cost 9% less.
Conversions
47
18%Cost per conversion
$26.40
9%Ad spend
$1,241
7%Conversions per day
How it works
Set up over coffee. Check in whenever.
- 1
Tell us about your business
What you sell, where you work, and what a good customer looks like. Two minutes.
- 2
Connect Google Ads
Sign in with Google and pick your account. Shift pulls in your history and gets to work.
- 3
Check in when it suits you
See how things are going at a glance, read what Shift noticed, and approve what makes sense.
One answer first
Fifty metrics in. One sentence out.
Every page starts by telling you how things are going in a sentence you'd say out loud. The numbers are there when you want them, not in your way when you don't.
CTRCPCImpr. shareROASQuality ScoreCVRAvg. positiontCPA
22 calls from $640 in ad spend.
About the same as last month, and each call cost a little less.
Plain English
No ad jargon. Ever.
Shift says what a number means for your business, not what Google calls it. Hover any metric for a one-line explanation.
- CPA $29.09Each new customer cost you $29
- CTR 2.3%About 2 in 100 people who saw your ad clicked it
- Search impr. share 41%Your ad showed up for 4 in 10 searches it could have
You're in charge
Suggestions, not surprises.
Shift points out wasted spend and missed opportunities, shows the evidence, and waits. Nothing in your account changes until you approve it.
Brake repair campaign · Suggestion
Stop showing ads for “free brake inspection”
It cost $84 last month and never led to a call. The budget can go to searches that do.
ApproveNot now Why?
Built on trust
It's your money. You should see exactly where it goes.
You pay Google directly
Your ad budget stays between you and Google. Shift never takes a cut of your spend.
A record of every change
Every suggestion you approve is saved with what changed and when.
Leave any time
You can remove Shift's access from your Google account whenever you like. Your ads keep running exactly as they are.
Pricing
Simple pricing. Start free.
Shift is a flat software fee, never a percentage of your ad spend. Start on the free plan and upgrade only if it's worth it to you.
- Plain-English overview of every campaign
- Suggestions with the evidence behind them
- Approval before anything changes
- Full history of changes
Your ads, finally explained.
Connect your Google Ads account and see your first plain-English summary in a few minutes.
Get started free